Business–Academia, focus on strategic communication: Project Work on Impresa Pizzarotti’s strategy at the 24ORE Business School Master’s programme.

In recent days, Riccardo Garrè, CEO of Impresa Pizzarotti, visited students on the Postgraduate Master’s Degree in Corporate Communication, Lobbying & Public Affairs at 24ORE Business School, bringing first-hand testimony of strategic vision, reputational challenges and development prospects to the classroom.

The meeting marked the start of the Project Work, which will see students engaged in the design and implementation of a Communication Plan aimed at creating consensus around the Impresa Pizzarotti brand and activities.

The brief was shared by the CEO together with Marco Verdesi, scientific coordinator and lecturer of the Master’s programme, offering the class a concrete opportunity to discuss objectives, positioning and stakeholder engagement.

Divided into working groups, the students will present their proposals for the Plan at the end of the Master’s programme in May: a moment of synthesis that will test their strategic skills, analytical abilities and operational vision.

This is a formative experience that confirms the value of direct dialogue between academia and business, and the importance of measuring oneself against real challenges in corporate communication and public affairs.