Last Thursday saw the conclusion of the project work carried out by students on the Postgraduate Master’s in Corporate Communication, Lobbying & Public Affairs at 24ORE Business School, focusing on Impresa Pizzarotti’s communication strategy. During the morning, the four working groups presented their proposed Communication Plans to Impresa Pizzarotti’s Chief Executive Officer, Riccardo Garrè, and to Marco Verdesi, the Master’s programme’s academic coordinator and lecturer, alongside Impresa Pizzarotti’s Communications team.

The presentations highlighted different approaches, strategic visions and a strong focus on corporate communication, reputational positioning and sustainability – an issue that is now increasingly central to the dialogue between businesses, local communities and stakeholders. At the end of the presentations, following careful consideration, the winning team was selected and recognised for the quality of their work, the strategic coherence and the effectiveness of their proposal.

The initiative provided an important opportunity for dialogue between industry and education, confirming the value of collaboration between the academic world and the contribution of the younger generation in addressing the challenges of contemporary communication.
Special thanks also go to Monica Mattinzoli, Head of Full-Time Programmes at 24ORE Business School, and to Rita Monaciliuni, Education Product Manager at 24ORE Business School.

Thank you to all the students for their hard work, the quality of the ideas they presented, and their active participation throughout the project.